Why Cold Calling Is The Best Return on Investment

Having done sales and owned companies for about a decade with products or services that sell to other businesses (B2B), I’ve tried nearly every form of marketing I could think of. Email marketing, paid advertising, LinkedIn messaging, PR, social media marketing, etc.

And what I’ve found is that there is nothing as effective as picking up the phone and building a relationship. In general, the younger generation is deathly afraid of picking up the phone, let alone a cold call to try and pitch your business. But, that’s the advantage.

As fewer and fewer people do “old school” business, that just means there’s more opportunity for people on the phone. More people are interested in figuring out how to get the customer to come to them vs. the other way around. But, unfortunately, it will take a lot of money, and a lot of extra time to get to where you could get just by picking up the phone and making 100 dials a day.

That might sound excessive, but if you consider making 100 dials in a concentrated time frame should only take about 4 hours, then it’s well worth your time if you were able to pitch your product to 5-10 decision-makers in that time.

The beauty of cold calling is that not only have the return on investment been much higher for me than any other form of marketing, but we are able to learn so much from prospects and really understand how the market is changing, and what solutions are needed. So, you have less competition, a higher ROI, and you know more about your customers leading to developing better products and services.

Michael Ciullo
Creator of the White Label Method